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Home > About ALF > Media Center

The American Liver Foundation's New Web Site Honored In National Web Competition

NEW YORK, November 21, 2007 – The American Liver Foundation (ALF), a nonprofit organization dedicated to improving the quality of life for the 30 million Americans with liver disease, announced today that their national Web site www.LiverFoundation.org won the Silver Award in the category of health care Web sites in the 2007 W3 Awards contest. The W3 Awards honor outstanding Web sites, Web marketing, and Web video created by some of the best web designers and creators worldwide.

Launched in March 2007, the new ALF Web site was designed and built by FusionSpark Media (FSM) of Langley, WA. The Foundation chose FusionSpark to develop their new Web presence as part of a recent rebranding initiative, based on FusionSpark’s ability to build interactive websites that have great educational value and strong personal appeal.

“The ALF Web site was designed to quickly provide patients and families with the information they need while offering a ‘virtual hug,’” commented FSM founder Russell Sparkman. “Expanding features like Voices of Liver Disease give patients, families and clinicians an opportunity to share stories, which is extremely important for individuals who are newly diagnosed with liver disease.”

In addition to the “Voices” component, the site contains a Liver Disease Information Center, a glossary of liver-related terms and other features that make it easy for patients, family members and medical providers to access information.

“We are extremely happy to have received this honor. I frequently hear that the site has made a big difference in the lives of our constituents,” said Lenore Neier, Vice President of Marketing and Communication for the Foundation.

The W3 is the first major Web competition to be accessible to the Fortune 500 companies as well as smaller agencies. In its second year, the W³ Awards received over 2,700 entries from advertising agencies, public relations firms, interactive agencies, in-house creative professionals, Web designers and graphic designers. It is sanctioned and judged by the International Academy of the Visual Arts (IAVA) and sponsors. Partners include The Creative Group, the leading creative professional staffing company in the world, and ADWEEK Magazine.

In determining winners, entries are judged based on a standard of excellence as determined by the IAVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Less than 10% of all entries are selected as Gold Winners. Other outstanding entries are named Silver Winners.

Page updated: November 21st, 2007