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The American Liver Foundation is the only national organization dedicated to the liver and liver disease, with experts available for questions seven days a week. For press inquiries, please contact us here.

Organization
The American Liver Foundation is a nationwide network of volunteers and staff who provide awareness, outreach, education programs and support services to educate the public about liver health and improve the lives of individuals with liver disease.


Mission
Our mission is to facilitate, advocate and promote education, support and research for the prevention, treatment and cure of liver disease.


History
Although liver disease is among the ten major causes of death in the United States, there was no national voluntary health agency devoted exclusively to combating liver diseases until 1976, when the American Liver Foundation was formed.

The American Liver Foundation was created in 1976 by the American Association for the Study of Liver Disease (AASLD). This organization of scientists and healthcare professionals was concerned with the rising incidence of liver disease and the lack of awareness among both the general public and the medical community. The mission, the programs and the services provided by American Liver Foundation complement the great work of AASLD.

No other voluntary organization in the nation provides a voice for the 30 million Americans with liver disease. Read about how this was accomplished in our timeline 40 Years in the Making created on our anniversary in 2016.

American Liver Foundation makes a measurable difference in the fight against liver disease by providing financial support for medical research, education for medical professionals, and advocacy and information for patients and their families, and by creating public awareness campaigns about liver wellness and disease prevention.


Programs
The American Liver Foundation network offers a wide range of patient, public and professional education programs across the country. Read more…


Education Materials…
…are available on numerous subjects including hepatitis A, B and C, liver cancer, bilary atresia and liver health. Select materials are available in Spanish. Read more…


Research
The American Liver Foundation’s Research Award Program is the largest non-governmental resource of liver research funding.

Since 1979, the ALF has provided more than $24 million though nearly 800 awards to physicians and research scientists studying new preventions, treatments and cures for liver disease.

Award recipients have broadened the understanding of the liver, discovered new ways to treat patients, published nearly 30,000 scientific journal articles and secured over 200 prestigious NIH grants to further advance the scientific study of liver health and liver disease.

Learn more about the American Liver Foundation Research Awards Program here.


Advocacy
The American Liver Foundation participates in federal, state and local advocacy efforts that address the needs of people affected by liver disease and focus on larger health care issues that improve liver health.


Help Line 1-800 GO LIVER
If you have a question about liver health or liver disease, call the ALF Help Line. This service provides information on prevention, risk factors, early detection, symptoms, diagnosis, research and treatments.

You cannot live without your liver

Did you know it’s a really important organ?

In fact, it’s the second largest one in your body and is located right under your rib cage on your right side. It weighs about three pounds and is shaped like a football that’s flat on one side.

Your liver is important and it has many functions. The top three are that it cleans your blood of toxins, gives you energy and produces bile for digestion. Your liver processes what you eat and drink into nutrients your body uses and filters out harmful substances from your blood.

To learn more about the liver visit our page “About the Liver.”

The American Liver Foundation has a variety of websites that serve our constituents in a different number of ways.

LiverFoundation.org – https://www.liverfoundation.org/
Our public facing website is the resource for news and information regarding liver disease for all people with liver disease, their friends, families and caregivers.

HepC123.org – http://hepc.liverfoundation.org/
This micro website is designed to provide tools, resources, news and information specifically about hepatitis C. This website was designed with the help of funding provided by Merck Pharmaceuticals.

HE123.org – http://he123.liverfoundation.org/
This also is a micro website that contains tools, resources, news and information about hepatic encephalopathy. This website was designed with the help of funding provided by Salix Pharmaceuticals.

Flavors Signature Event – https://alfflavors.org/
This website is designed specifically for division event managers to promote Flavors events.

Liver Life Walk Signature Event – https://liverlifewalk.org/
This website is designed specifically for division event managers to promote Liver Life Walk events.

Liver Life Challenge Signature Event – https://liverlifechallenge.org/
This website is designed specifically for division event managers to promote Liver Life Challenge events.

Make a Difference – https://alfmad.org/
This website is designed specifically for division event managers to promote Make a Difference events.

There are plenty of ways to connect with the American Liver Foundation on social media.

In a world where organizations are constantly competing for visibility and funding, a strong brand helps ALF get and keep the public’s attention.

Our brand is a promise to our audiences and to the world. It says, “This is who we are and this is what you can expect from us.” The stronger our brand, the more clearly the world understands our mission.

We have urgent messages to deliver. When we use a consistent corporate identity across all of our materials, our messages are heard more often and more clearly. Ultimately, we build a stronger brand and we gain greater credibility with our audiences.

For this reason, it is critical that all internal and external communications comply with the ALF Brand Guidelines. In this section you’ll find everything you need to produce high quality communications materials using a consistent corporate identity. The tools and templates here are intended to make your job easier while making our brand stronger.

Thanks for your help in continuing to build the ALF brand.

Download ALF Logo Art


Trademark

American Liver Foundation® is a registered words only mark and should be identified with ®.


Logotype

The logo should appear in a consistent manner on all marketing communications. Guidelines for its use, color and sizing are available here for download. Use these guidelines to create marketing materials for ALF.

Formats

  1. Adobe Illustrator EPS
  2. Transparent Background PNG
  3. For Office Applications

Color

Perhaps more than any other element, color gives personality to our brand. Consistent use of color helps build strong brand recognition and immediately identifies visual material as a product of our organization.

The ALF Red was selected for its energy, strength and distinctiveness. The supporting color palette has been developed to bring a professional, fresh and energetic personality to our 30-year-old foundation, and to enhance and complement the red logo. When using color in marketing communications or advertising, be mindful of proportions and scale. The ALF Red should be used in moderation, in both graphic design and text, so that the logo is highlighted and emphasized.

Download the color palette here.


Imagery

If you are shooting original photography, you need to obtain a Photo Release from anyone who can be identified in the photo. The Photo Release protects you from potential legal exposure.

Adult Model Photo Release Form

Minor Model Photo Release Form

About the American Liver Foundation
The American Liver Foundation is the nation’s largest non-profit organization focused solely on promoting liver health and disease prevention. The American Liver Foundation achieves its mission in the fight against liver disease by funding scientific research, education for medical professionals, advocacy, information and support programs for patients and their families as well as public awareness campaigns about liver wellness and disease prevention. The mission of the American Liver Foundation is to facilitate, advocate and promote education, support and research for the prevention, treatment and cure of liver disease. Additional information can be found at www.liverfoundation.org or by calling 1 800 GO LIVER (800-465-4837)

For all press inquiries, please contact Saara Khadir.


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